Retail Media
The latest Retail Media coverage — news, analysis, and updates from the WindowsNews.AI desk.
Copilot Is Becoming a Gatekeeper for Shopping: New Audits Help Brands Get Recommended
A new Australian consultancy launched this week with a stark warning for retailers: most brands are practically invisible to AI assistants like Microsoft Copilot and ChatGPT. Founded by former Yahoo...
TCS Lands Atop Everest Group’s 2026 Smart Store Rankings, Showing Windows’ Retail Might
Tata Consultancy Services (TCS) has clinched the number one spot in Everest Group’s Top 50 Store Services Providers 2026 report, the analyst firm announced in June. The ranking cements TCS’s...
Agentic Commerce: How AI Agents Threaten Amazon & Redefine Windows Shopping
Andy Jassy’s warning on Amazon’s latest earnings call was blunt: the single biggest long-term risk to Amazon’s retail dominance isn’t Walmart or Alibaba — it’s the rise of horizontal AI...
Microsoft AI powers $170B retail media shift as generative ads reshape the Windows ecosystem
The advertising landscape underwent a seismic transformation in 2025, with generative AI fundamentally rewiring retail media networks and creating unprecedented opportunities for Windows developers...
AI Attention Stack: How Generative AI is Reshaping Digital Discovery and Retail Media
Artificial intelligence is no longer a feature add-on to digital advertising — it is remaking the very architecture of discovery, measurement, and monetization. The Boston Consulting Group's recent...
How Cloud Giants Power the AI Advertising Boom: Microsoft Azure's Role in Modern Marketing
The global digital advertising market, projected to reach $1.1 trillion by 2028 according to Statista, is undergoing a fundamental transformation where cloud service providers have become the...
Amazon's 2026 Growth Engines: How AWS, AI, and Ads Power the Tech Giant's Future
Amazon's trajectory toward 2026 is being shaped by three powerful growth engines: Amazon Web Services (AWS), its burgeoning advertising business, and strategic artificial intelligence investments....
The Trade Desk's Kokai Conundrum: Can AI Ad Optimization Survive the Zero-Click Future?
The Trade Desk is hitching its growth to artificial intelligence with Kokai, a deep-learning ad buying copilot that already processes 13 million impressions per second—but the same AI reshaping its...
The Trade Desk's Kokai AI Handles 13M Impressions Per Second, But Google and Microsoft Threaten Its Open Web
The Trade Desk’s AI-powered buying platform, Kokai, now processes over 13 million ad impressions per second, applying thousands of signals to bid decisions in milliseconds. The company says the...