Channel Incentives
The latest Channel Incentives coverage — news, analysis, and updates from the WindowsNews.AI desk.
Vendors Urged to Turn AI Token Costs into Managed Partner Incentives
Larry Walsh, CEO of Channelnomics, is pressing IT vendors to stop treating the ballooning cost of AI-powered partner tools as an unpredictable operational expense and instead turn token usage into a...
Ingram Micro BMW Giveaway Signals Real Windows 10 Migration Surge
Ingram Micro has drawn a dramatic line under its 10-month Windows 11 Pro: Race to Upgrade campaign by handing the keys of a brand-new BMW iX2 electric SUV to Blue Connections IT, the Australian...
Microsoft’s 2023 Partner Program Overhaul: Cloud, AI, Security, and the Future of Tech Partnerships
Microsoft’s sweeping 2023 overhaul of its Partner Program marks a pivotal moment in the company’s long-standing relationship with its vast global ecosystem of technology providers, consultants,...
Microsoft FY2026 Roadmap: AI-Driven Digital Transformation and Partner Empowerment
Microsoft’s ambitious new roadmap for FY2026 was unveiled at its annual MCAPS Start for Partners event, setting forth a sweeping vision that places artificial intelligence at the heart of business...