Brand Safety
The latest Brand Safety coverage — news, analysis, and updates from the WindowsNews.AI desk.
The Trade Desk's Kokai Conundrum: Can AI Ad Optimization Survive the Zero-Click Future?
The Trade Desk is hitching its growth to artificial intelligence with Kokai, a deep-learning ad buying copilot that already processes 13 million impressions per second—but the same AI reshaping its...
The Trade Desk's Kokai AI Handles 13M Impressions Per Second, But Google and Microsoft Threaten Its Open Web
The Trade Desk’s AI-powered buying platform, Kokai, now processes over 13 million ad impressions per second, applying thousands of signals to bid decisions in milliseconds. The company says the...
Microsoft for Startups Helps Bria Bring Legally Safe AI Image Generation to Azure Developers
Bria, the visual generative AI startup that trains exclusively on licensed data, has plugged its platform into Microsoft Azure’s ecosystem via the Microsoft for Startups program. The move gives...
Microsoft Premium Streaming Campaigns Revolutionize Connected TV Advertising with AI and Advanced Targeting
Microsoft’s recent foray into the world of premium streaming video advertising marks a transformative moment in both digital marketing and the broader connected TV (CTV) ecosystem. The introduction...