Mona Lisa Arrives on Samsung The Frame TV as Art Store Adds 34 Louvre Paintings

Samsung has turned its Art Store into a digital Louvre wing. The company announced on July 20 that it is adding 34 works from the Musée du Louvre to its subscription-based art platform, bringing the total Louvre collection to 51 pieces—including Leonardo da Vinci’s Mona Lisa. The expansion, now rolling out globally, turns select Samsung smart TVs into a gallery of classical masterpieces you don’t need a plane ticket to see.

What exactly did Samsung add to the Art Store?

This isn’t just a handful of new images. Samsung tripled its Louvre catalog in a single drop. Until now, the Art Store carried 17 works from the famous Paris museum. The 34 new additions span centuries of European painting, with some of the most recognizable canvases ever created.

Among them:

• Liberty Leading the People by Eugène Delacroix—a revolutionary icon you’ve seen on album covers and protest posters.
• The Wedding Feast at Cana by Paolo Veronese, a massive biblical banquet that dominates its wall in the Louvre.
• La Grande Odalisque by Jean-Auguste-Dominique Ingres, a neoclassical nude that still startles with its elongated anatomy.
• Works by Caravaggio, Jacques-Louis David, Dominique Papety, and Nicolas Poussin, rounding out a collection that spans the Renaissance to Romanticism.

The full Louvre lineup now lives inside the Samsung Art Store, which already claims more than 5,000 artworks from over 800 artists and institutions, including the Metropolitan Museum of Art, MoMA, and the Musée d’Orsay. The difference here is brand recognition: Mona Lisa alone is a cultural shorthand for “high art,” and Samsung just made it a screensaver.

Access isn’t completely universal. Samsung says the Louvre collection is available globally, but excludes 18 markets in the Middle East and North Africa—a region list the company has not made public in detail. If your TV is in, say, Dubai or Riyadh, you may be out of luck for now.

What the Louvre expansion means for your living room

If you own a compatible Samsung TV, this changes what that screen does when you’re not streaming. The Art Store’s pitch has always been ambiance—turn your TV into a framed print when idle—but a lineup that includes Mona Lisa and Liberty Leading the People elevates it from digital wallpaper to a statement. It’s no longer just pretty landscapes; it’s the Western canon on your wall.

For everyday users, the practical impact is twofold.

Homeowners with a Frame TV get a more convincing “art mode.” The Frame series already mimics a picture frame with anti-glare matte displays and customizable bezels. Showing a high-resolution scan of The Wedding Feast at Cana in a gold frame gives a credible illusion of ownership—minus the insurance premiums. Samsung has even added lighting effects and mat options in the software to sell the illusion further. These 34 paintings bring the total Louvre catalog to a size that feels like a real curated exhibition, not a demo.

Premium TV owners get a reason to subscribe. Neo QLED and select OLED owners can now showcase gallery-grade art on some of the best consumer displays on the market. A 2026 OLED like the S95H can render near-perfect blacks that make oil paintings pop. That’s a display quality museums would envy. Whether you want to display a Caravaggio on a 77-inch screen is a matter of taste, but the capability is genuinely new.

There’s a catch: you need a subscription. Samsung doesn’t disclose pricing in its announcement, but the Art Store costs $4.99 per month or $49.99 per year in the US. That’s on top of the TV purchase. For Frame owners, that’s a small add-on; for someone with a standard QLED, it might feel like unlocking a feature you didn’t know you had—or paying to dress up a black rectangle.

How Samsung’s Louvre relationship evolved

Samsung first partnered with the Louvre in 2021, bringing an initial batch of works to the Art Store. At the time, it was a marketing win: one of the world’s most prestigious museums lending its name to a consumer electronics product. But the selection was limited, and Samsung’s art platform was still in its infancy. Fast forward to 2026, and the company is aggressively expanding partnerships. The MoMA addition in early 2026 was a headline grabber; the Louvre expansion follows a clear strategy of turning the Art Store into a digital museum consortium.

That strategy aligns with Samsung’s hardware ambitions. The Frame has become a flagship lifestyle product, and Art Store exclusives help sell it. But Samsung is no longer confining Art Store access to the Frame. In 2025, support expanded to mainstream Neo QLED sets. In 2026, it’s reaching OLED—but only two specific models. That’s a clear signal: Samsung wants the service to be a premium TV feature, not just a niche for decor-conscious buyers. At the same time, the company is careful not to cannibalize the Frame’s appeal, so non-Frame TVs don’t get the full bezel and mat customization.

This gradual rollout also reflects the intricate licensing deals required for world-famous artworks. Each museum has its own terms about image resolution, cropping, and regional restrictions. The MENA exclusions, for instance, may stem from cultural sensitivities around nudity in classical art, though Samsung hasn’t confirmed that. What’s clear is that the Louvre partnership signals mutual trust: the museum is comfortable with its crown jewels living on consumer screens, and Samsung is comfortable paying for that privilege.

What you should do right now

If you’re intrigued by the idea of a digital Louvre at your fingertips, here’s your checklist.

Check if your Samsung TV qualifies. The compatibility matrix is more complex than it should be. Here’s the breakdown by model year and type:

The movingstyle is a portable screen, and Micro RGB is Samsung’s newest panel tech. If you have a 2025 or 2026 high-end Samsung TV, you likely have Art Store access. If you own an OLED other than the S95H or S99H—like the S90C or S90D from earlier years—you’re out of luck. Samsung has not explained the limitation, but it likely involves display calibration requirements. The company typically fine-tunes artwork rendering for specific panel types to ensure colors match the original as closely as possible; not every OLED panel meets that bar.

Activate your subscription. Open the Art Store app on your TV, navigate to Settings, and sign up. New subscribers often get a free trial, usually one to three months. The Louvre collection should appear under “Curated” or “Featured” once your subscription is active. You can browse individual works or cycle through a playlist.

Optimize your display settings. To get the gallery effect, enable “Art Mode” if you have a Frame. For other TVs, adjust brightness and turn on ambient light detection so the artwork doesn’t blast like a torch at night. Samsung recommends using the “Dynamic Optimizer” feature, which adjusts the image based on room lighting. On Neo QLED and OLED sets, set the picture mode to “Art” or “Filmmaker Mode” to tone down processing that can make oil paintings look like cartoons.

Choose your art wisely. Mona Lisa is small in reality—just 30 by 21 inches. On a 65-inch screen, you’ll see every crackle in the varnish, which is fascinating but may not match the decor. Liberty Leading the People and The Wedding Feast at Cana are large-scale works that fill a wall better. Samsung lets you apply digital mats in different colors; a white mat with a thin gold line can mimic a museum frame and work well with Baroque pieces.

Consider your audience. A Caravaggio might be too dark for a sun-drenched room; a Veronese feast might look gaudy next to minimalist furniture. The Art Store lets you create personal collections, so you can curate a rotation that suits your space and mood. This is digital art display’s underrated superpower: you can have a rotation of Rembrandt in the morning and Rothko at night.

For IT professionals deploying these TVs in office lobbies or hotel rooms, the Louvre expansion offers a safe, prestigious content feed that doesn’t require licensing negotiations per screen. One subscription covers the set. Just be mindful of regional restrictions if your deployment spans the Middle East.

Outlook: What to watch next

Samsung isn’t done filling its digital gallery. The company is likely to announce additional museum partnerships this year, possibly with the Prado or the Uffizi, to match rivals like LG’s partnership with Google Arts & Culture. The bigger story is whether Samsung will bring Art Store to more OLED models—a technical limitation that feels artificial given the S95H’s capability. If the company wants the service to be a true ecosystem, it needs broader panel support. For now, if you’re shopping for a TV and art display matters, the 2026 Frame Pro remains the safest bet. And for everyone else, the Mona Lisa is suddenly just a remote click away—no crowds, no bulletproof glass, just pixels.