Amazon has begun folding its Luna cloud gaming service directly into the Prime Video app, a change that puts a curated selection of games just one click away from the latest movies and series on Fire TV. The new Games tab, announced July 23, 2026, is rolling out now to Prime members in the U.S. and U.K., eliminating the need to launch a separate Luna application. It’s a straightforward usability upgrade that Amazon hopes will turn its streaming sticks and smart TVs into no-fuss gaming endpoints.
The New Games Tab: From Home Screen to Gameplay in Seconds
On supported Fire TV devices, the Games tab now sits right next to the existing Prime Video navigation for Movies, TV, Live TV, and Sports. Select a title—say, Hogwarts Legacy or Fallout 4—and the game fires up instantly, streamed from Amazon’s cloud servers. No download. No separate purchase. No patch management. You can play with a compatible Bluetooth controller (the official Luna Controller, an Xbox Wireless Controller, or a PlayStation DualSense), or, for some games, use your phone as a touch controller via the Luna mobile app.
The current lineup includes a mix of big-budget titles and casual party games. When the tab launched, the following were available to Prime members at no extra cost:
- Hogwarts Legacy
- EA Sports FC 26
- Indiana Jones and the Great Circle
- Fallout 4
- Kingdom Come: Deliverance 2 (listed in Amazon’s announcement but not yet visible for all users; availability may vary)
- Star Wars Outlaws
- Amazon’s GameNight collection: Clue, Ticket to Ride, Taboo, and others
Amazon says the selection will rotate, meaning games can come and go—it’s a subscription library, not a permanent purchase. That’s a crucial distinction, especially for anyone who bought into Luna’s old store model.
Who Gains and Who Waits: Fire TV vs. Windows PCs
For Fire TV households, the new tab is a genuine quality-of-life improvement. If you already have a Fire TV Stick, Fire TV Cube, or a Fire TV–powered smart TV, you no longer need to hunt for the Luna app, install it, and sign in separately. The Prime Video app you already use for streaming now handles everything. For parents or casual gamers curious about cloud gaming, this lower barrier may be the nudge that finally gets them to try it.
For Windows users, Luna remains a separate, browser-based experience. Head to luna.amazon.com in Chrome or Edge, sign in with a Prime account, and you can play the same library of games. Amazon has not announced when—or if—the Prime Video Windows app will gain a Games tab. The company’s statement only says “additional devices and regions” will follow “in the coming months,” a vague timeline that could include PC, Mac, and mobile Prime Video apps, but nothing is guaranteed.
For Prime members who don’t own a Fire TV, the integration is a reminder that the Luna benefit exists, even if you can’t take advantage of the one-click access yet. If you’ve been paying for Prime for years and never touched Luna, this is Amazon’s way of surfacing that perk. But the full convenience is, for now, Fire TV–only.
From Storefront to Streaming Perk: Luna’s Sharp Pivot
This rollout didn’t happen in a vacuum. Less than four months ago, Amazon took an axe to Luna’s business model. On April 10, 2026, it closed the Luna game store, ended individual game purchases, and cut off support for third-party subscription channels like Ubisoft+. Existing owners retained access to their purchased games only until June 10, after which those titles became unplayable on Luna. The move was unpopular and signaled that Amazon was done trying to make Luna a conventional cloud storefront.
What emerged was a simpler, if narrower, service: Luna as a Prime benefit. The entire gaming catalog now lives inside the Prime membership, much like Prime Video’s rotating movie library. The new Games tab inside the Prime Video app is the logical next step—a recognition that if Luna is a Prime perk, it should be as easy to find as The Marvelous Mrs. Maisel. It’s a usability win that tries to make cloud gaming feel more like a natural part of your TV, not an extra chore to set up.
The timing also aligns with a hardware moment. As the BGR report notes, ongoing component shortages and rising RAM prices have made buying a console or building a gaming PC more expensive than usual. Cloud gaming sidesteps those costs entirely, though it swaps hardware dependency for network dependency. For households with a decent broadband connection and a Fire TV already plugged in, Luna now looks like a zero-additional-hardware option.
Your Move: How to Start Playing Luna on Fire TV (and Windows)
If you have a compatible Fire TV device and a Prime membership, here’s how to get started:
- Check your device: The Games tab appears on most Fire TV devices released after 2018, including the Fire TV Stick 4K, Fire TV Stick 4K Max, Fire TV Cube, and Fire TV–based smart TVs. If you don’t see it, make sure the Prime Video app is updated to the latest version.
- Find the Games tab: Open Prime Video. The Games tab should be visible in the top navigation, next to Live TV. If it’s not there yet, the rollout may still be in progress; Amazon typically staggers these releases.
- Pick a game: Browse the library and select a title. You’ll see a “Play for Free with Prime” badge on included titles.
- Connect a controller: Pair a Bluetooth controller through the Fire TV settings. If you have a Luna Controller, it connects directly to Amazon’s servers via Wi-Fi for lower latency. For some casual titles, you can also use the Luna mobile app as a virtual controller.
- Play: The game will start streaming immediately. Amazon recommends a minimum 10 Mbps internet connection for 1080p play; 35 Mbps is ideal for 4K on supported titles.
For Windows users, the path remains unchanged:
- Open a Chromium-based browser and go to luna.amazon.com.
- Sign in with your Amazon Prime account.
- The same game library awaits, with identical controller support. You can also install the Luna web app as a Progressive Web App (PWA) for quick access.
A note for Prime subscribers who previously bought games through Luna: those purchases are no longer accessible. If you missed the June 10 deadline to play them, there’s no workaround. Amazon has not offered refunds for most discontinued titles, though it did credit some accounts as a goodwill gesture during the transition.
Outlook: Where Will the Games Tab Appear Next?
Amazon has confirmed that the Games tab inside Prime Video will roll out to “additional devices and regions in the coming months.” The most natural next steps are Prime Video apps on Roku, Apple TV, Android TV, and the web-based Prime Video experience used on desktops. Windows users who access Prime Video through a browser could eventually see the tab there, which would bypass the need to visit luna.amazon.com separately. But Amazon hasn’t named specific platforms or dates.
One open question is whether the tab will ever come to the dedicated Prime Video Windows app from the Microsoft Store. That app has historically lagged behind the web version in features, so the browser-based Prime Video might be a more likely candidate. In the meantime, Windows users can keep using luna.amazon.com—the experience is solid, and the game library is identical.
For now, the Fire TV integration is a low-key but meaningful shift. It turns any Prime household with a Fire TV into a potential gaming household without asking for new hardware, new subscriptions, or new apps. The Games tab might get lost among rows of thumbnails, but if Amazon executes well—surfacing games at the right moments, recommending titles based on viewing habits—it could finally give Luna the mainstream exposure it has lacked.