Power, an electronics retailer in Elverum, Norway, has tied a physical copy of Grand Theft Auto VI to a 12-month Telia X mobile plan. Customers who sign up for the 399 NOK per month plan at this specific location will receive the standard edition of the game for PlayStation 5 or Xbox Series X|S at no extra upfront charge. The promotion, first spotted in a since-deleted Reddit post, immediately went viral—but beneath the social-media frenzy lies a straightforward carrier-bundle offer that requires a careful look at the numbers.
The Deal: What’s Actually on the Table
Here’s the core of the promotion. Walk into the Power store in Elverum, switch to a qualifying Telia X subscription, commit to 12 months of service, and leave with a reservation for a boxed copy of GTA 6 on your preferred console. The monthly price of the plan is 399 Norwegian kroner—roughly $38 USD depending on the exchange rate. Over a year, that adds up to 4,788 kroner, or about $450.
Standalone, the same standard physical edition of GTA 6 sells for 899 kroner (around $85) at Norwegian retail. So the bundle effectively says: pay for a year of premium mobile service, and we’ll knock the price of the game off your total. For anyone already shopping for an unlimited-data plan from a major Norwegian carrier, the math is appealing. Telia X is a higher-tier product that includes generous or unlimited data, 5G access, and EU/EEA roaming—features that many Norwegian consumers value.
But the word “free” can be misleading. The game is not being handed out independently of a purchase; it’s an incentive to lock in a long-term service contract. Bundled promotions like this are common in telecom—phones, earbuds, and subscriptions are regularly dangled to win new subscribers. What makes this one unusual is the product: GTA 6 is perhaps the most anticipated entertainment release of the decade, and it isn’t even out yet. Using it as a sign-up bonus turns a routine carrier switch into a headline.
What It Means for Norwegian Consumers
For residents of Norway, the deal’s value hinges on whether Telia X is already the right plan for their needs. If you’re a heavy mobile user who streams video, games, or relies on a hotspot, and you were planning to buy GTA 6 at launch anyway, this promotion could save you 899 kroner. It’s essentially a free game bundled with a service you were going to purchase.
If, however, you’re currently on a cheaper plan that meets your needs, the calculus flips. A no-frills SIM-only plan in Norway can cost as little as 200–250 kroner per month. Moving to a 399 kroner Telia X tier would mean spending an extra 150–200 kroner monthly. Over 12 months, that’s 1,800–2,400 kroner more—far exceeding the 899 kroner value of the game. In that scenario, you’d be paying a premium for mobile service you don’t actually need just to get a “free” game.
Thus, the promotion is neither a scam nor a universal bargain. It is a classic carrier-acquisition tool. Its worth depends entirely on your current mobile spending and data habits. If you’re already a Telia customer on a lower tier, upgrading might be a smooth way to snag GTA 6. But if you’re happy with a budget carrier, the total cost of switching likely dwarfs the game’s retail price.
For Everyone Else: This Is Not a Global Giveaway
The viral nature of the original Reddit post prompted jokes about moving to Norway just to claim a free game. But this is a strictly local promotion. It’s tied to an in-store sign-up at a specific Power location, requires Norwegian residency and a credit check, and mandates a 12-month mobile contract under Norwegian telecom regulations. You cannot order the plan remotely, use a foreign address, or game the system with a temporary account.
Even the physical game disc, while likely region-free for modern consoles, isn’t a loophole. The barrier is the mobile subscription, not the game media. International buyers who attempt to import the bundle would still need to satisfy Telia’s customer requirements. And even if they could, the monthly cost in foreign currency plus international shipping would erase any theoretical savings.
The other notable Norwegian GTA 6 promotion—a different retailer’s promise of a free copy to parents whose baby is born on the game’s launch day, November 19, 2026—reinforces that these stunts are designed for local attention. They work because GTA 6 is a cultural event big enough to make a mobile-plan sign-up go global. But they are not, and never were, meant for an international audience.
The Real Cost of That “Free” Game
Let’s break down the commitment in clear terms:
- Monthly plan cost: 399 NOK (~$38)
- Total 12-month cost: 4,788 NOK (~$450)
- Game retail value: 899 NOK (~$85)
- Effective cost of the game if you wouldn’t otherwise choose Telia X: Potentially thousands of kroner more than the game’s price.
To put it bluntly, if the only reason you’re signing up is the game, you’re effectively paying $450 for an $85 product—a poor trade. The deal only makes sense when the plan itself is genuinely competitive with your alternatives. For many Norwegians, Telia’s pricing is standard; some users on Reddit noted that 399 kroner per month is typical for a premium plan in Norway due to high infrastructure costs and wages. In that context, the game is a true bonus.
But beware of hidden costs. A 12-month contract often includes early termination fees. If you cancel after a few months, the carrier may claw back the value of the incentive, leaving you with a much higher effective price for that copy of GTA 6. Read the fine print: is the game delivered on launch day, or do you just get a voucher? What happens if you want to change plans mid-contract? These details determine whether you’re getting a deal or a headache.
How Norwegian Retailers Are Using GTA 6 to Drive Sales
The Power-Telia bundle isn’t happening in a vacuum. GTA 6 launches on November 19, 2026, and it’s a console-only release at launch—no PC version has been announced. That creates a narrow window where retailers can leverage the game to sell not just discs but entire ecosystems: TVs, headsets, storage, broadband upgrades, and, as we see here, long-term mobile contracts.
By attaching a hotly anticipated title to a service commitment, Power turns a routine carrier switch into an event. The math is simple: if the acquisition cost of a new Telia subscriber through normal marketing is higher than 899 kroner, then giving away a copy of GTA 6 is a bargain for the carrier. And because the game’s retail value is so visible, the offer feels more generous than a generic discount.
The choice of a physical copy is also strategic. A boxed game has tangible value that a digital code might lack for some consumers; it can be resold, gifted, or displayed. It also sidesteps platform storefront restrictions and gives buyers something concrete on launch day—though modern console games still require massive downloads, so don’t expect to avoid a day-one patch.
The fact that the Reddit post was deleted only fueled more attention. Deleted promotions often feel like leaks or mistakes, prompting extra shares. In reality, the underlying offer is credible and aligns with standard telecom bundling practices in Norway. Still, always verify directly with the retailer before committing.
What to Do If You’re Considering the Offer
If you’re a Norwegian resident eyeing this deal, treat the game as a bonus, not the reason for switching. Start with an honest audit of your mobile needs:
- Check your current plan. What do you pay now, and how much data do you use? If you’re already on a ~400 NOK plan with another carrier, switching to Telia X for the same price and getting a free game is a win.
- Compare alternatives. Look at other carriers’ premium plans. If a competitor offers the same features for 300 NOK, the Telia deal effectively costs you 1,200 NOK more over the year—more than the game’s price.
- Read the contract. Confirm the exact plan tier, early termination fees, and whether the game is guaranteed for launch day. Ask if you can change to another Telia plan later without losing the incentive.
- Decide on console version. The offer covers PS5 and Xbox Series X|S. If you own both, choose the version you’ll play most. If you’re a PC gamer, remember that GTA 6 won’t be on PC at launch, so this bundle won’t help you.
- Don’t import. If you’re outside Norway, the logistics and currency conversion make this a non-starter. Wait for similar bundles in your region—carriers worldwide often run game promotions around major launches.
For everyone else, the takeaway is simpler: if a deal seems too good to be true, it probably is—unless you’re the exact target audience. The internet loves a viral bargain, but a 12-month mobile contract is never a casual purchase.
Outlook: More Bundles Ahead?
GTA 6’s commercial pull is unmatched. Retailers and carriers are already using it as a marketing weapon months before release. As November 19, 2026 approaches, expect more creative bundles—not just in Norway, but globally. The game’s absence from PC at launch will keep the focus on console-related promotions, but eventually, Windows gamers may see their own deals when (or if) a PC version is announced. For now, the Power-Telia offer is a case study in how a blockbuster game can reshape even mundane purchasing decisions. If you’re in Norway and due for a mobile upgrade, it’s worth a look; for everyone else, it’s just a reminder that the biggest game of the year is almost here.