Microsoft Eliminates App Submission Fee: A New Era for Windows Developers

Introduction

In a groundbreaking announcement at Build 2025, Microsoft declared the removal of the $19 app submission fee for the Microsoft Store. This strategic move aims to lower entry barriers for developers, fostering a more inclusive and vibrant app ecosystem on Windows platforms.

Background

Historically, developers were required to pay a one-time registration fee—$19 for individual accounts and $99 for company accounts—to publish apps on the Microsoft Store. This fee was intended to cover administrative costs and ensure a level of commitment from developers. However, it also posed a financial hurdle, particularly for independent developers and small-scale creators.

Implications and Impact

For Developers:
  • Increased Accessibility: Eliminating the submission fee democratizes app development, allowing a broader range of developers to bring their applications to the Microsoft Store without upfront costs.
  • Encouragement for Innovation: Lowering financial barriers is likely to spur innovation, as developers can experiment and iterate without the pressure of recouping initial investments.
For the Microsoft Store Ecosystem:
  • Diverse App Portfolio: A surge in submissions from varied developers can lead to a richer and more diverse app selection for users.
  • Quality Considerations: While quantity may increase, Microsoft will need to implement robust quality control measures to maintain high standards and user trust.

Technical Details

Submission Process:
  • Developer Account Creation: Developers must create an account on the Partner Center, providing necessary details and agreeing to the terms of service.
  • App Submission: Once registered, developers can submit their apps by providing metadata, uploading packages, and specifying pricing and availability.
Revenue Sharing Model:
  • Non-Gaming Apps: Developers can choose their own commerce platform and retain 100% of the revenue for non-gaming apps. Alternatively, using Microsoft's commerce platform incurs a 15% fee.
  • Gaming Apps: For games, developers using Microsoft's commerce platform are subject to a 12% fee.

Conclusion

Microsoft's decision to eliminate the app submission fee marks a significant shift towards inclusivity and developer empowerment. By removing financial barriers, Microsoft is poised to attract a wider array of talent, enriching the Microsoft Store with diverse and innovative applications. This move not only benefits developers but also enhances the overall user experience by offering a broader selection of apps.