Microsoft Rewards Introduces Custom Gift Card Redemptions for Xbox and Windows Users

Microsoft Rewards, the tech giant's loyalty program, has unveiled a new feature allowing users to redeem points for custom gift card amounts. This enhancement provides Xbox and Windows users with greater flexibility in utilizing their rewards.

Background on Microsoft Rewards

Launched to incentivize engagement with Microsoft's ecosystem, Microsoft Rewards enables users to earn points through activities such as:

  • Bing searches
  • Purchases from the Microsoft Store
  • Completing quizzes and surveys
  • Participating in Xbox Game Pass quests

Accumulated points can be redeemed for various rewards, including gift cards, sweepstakes entries, and charitable donations.

Introduction of Custom Gift Card Redemptions

Traditionally, Microsoft Rewards offered gift card redemptions in fixed denominations, such as $5, $10, and $25. This structure often required users to accumulate specific point totals before redeeming rewards, which could be inconvenient for those with point balances not aligning with these preset amounts.

In April 2023, Microsoft began testing a feature that allows users to specify custom redemption amounts for gift cards. Mikhail Parakhin, Microsoft's head of Advertising and Web Services, announced the initiative, stating:

"Starting a flight where you will be able to redeem non-round amounts in gift cards... so you can redeem more often." (neowin.net)

This feature has since been rolled out to various regions, enabling users to redeem points for gift cards in any amount within a specified range. For instance, users in Ireland and Brazil can redeem amounts between €5 and €100 or R$25 and R$500, respectively. (mspoweruser.com)

Implications and Impact

The introduction of custom gift card redemptions offers several benefits:

  • Increased Flexibility: Users can redeem points for exact amounts needed, eliminating the need to wait until reaching higher point thresholds.
  • Enhanced User Experience: The ability to choose specific redemption amounts aligns with individual spending habits and preferences, making the rewards program more user-centric.
  • Encouragement of Engagement: By allowing more frequent redemptions, users may be more motivated to participate in activities that earn points, thereby increasing engagement with Microsoft's services.

Technical Details

To redeem a custom gift card amount, users can follow these steps:

  1. Access the Microsoft Rewards Dashboard: Sign in to your Microsoft account and navigate to the Microsoft Rewards dashboard.
  2. Select 'Redeem': Click on the 'Redeem' tab to view available rewards.
  3. Choose 'Custom' Gift Card Option: If available in your region, select the 'Custom' option under the gift card section.
  4. Enter Desired Amount: Input the specific amount you wish to redeem, ensuring it falls within the permissible range for your region.
  5. Confirm Redemption: Review the points required for the specified amount and confirm the redemption.

It's important to note that the availability of custom redemption amounts may vary by region, and users should check the specific terms and conditions applicable to their locale.

Conclusion

The addition of custom gift card redemptions to Microsoft Rewards marks a significant enhancement to the program, offering users greater control and flexibility over their rewards. This update reflects Microsoft's commitment to improving user experience and engagement within its ecosystem.